Our latest project, hot off the press – Ultra-luxury vacation villas

by Rod MacDonald

Wendy and I are pleased to share our latest completed project with you, a property showcase/portfolio book we produced for Wolf Worster Associates Inc., proprietors of ultra-luxury vacation villas.

Based here in Vancouver, BC, with partner offices throughout Europe and Asia, WWA refers to themselves as “headhunters for the best vacation estates in the world”. No kidding. Locations include the Cote d’Azur, Mexico’s Pacific Coast, St. Barts, Brazil, Bali, St. Moritz and Whistler.

A ten-day stay costs around $45,000. What? Actually the prices are reasonable when you realize the properties typically have five or more bedrooms, a host of amenities, and staff included.

Our challenge was to produce a property portfolio that communicated the variety of exquisite locations, the beauty and quality of each property, and all without costing an arm and a leg.

Fortunately our client had plenty of high quality photographs for us to choose from. His clients, the property owners, also supplied copy points to get me going. And it’s a good thing they did; you simply can’t make this stuff up 😉 Then we put one of our most innovative designers to work, placing photos, and choosing colours and type. Then we delivered the final art to Hemlock Printers who ran the project on their new digital press. Because our client wanted a small print run, this particular press was able to produce just 300 copies with the quality of a four-colour offset press at literally a fraction of the cost.

The end result is a mouthwatering slice of a lifestyle that’s strictly the stuff of dreams. If you’d like to see the finished piece, contact us and we’d be happy to show it to you. Meanhwhile, I’m off to the corner store to buy some lottery tickets. Hey, you never know…

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