Danielle LaPorte is the spark of brilliance behind White Hot Truth, a kick-ass blog ripe with juicy inspiration. We discovered Danielle through social media channels and have come to adore her creative and frank discussions about business, passion and self-realization.
1) What’s your take on the effect of social media on marketing?
Power to the people! We’re living in the age of the global brain, as philosopher Peter Russell called it years ago. And the connectivity it creates is a force that gives everyone their own wired mega phone. Who needs to put a publicist on retainer when you’ve got a Facebook page and Twitter? If you’ve got a message, you’ve got the means for a revolution.
The dark side of the phenomenon of social media is that it’s allowing professional marketers to be even more surreptitious and clever. What remains the same: an individuals’ choice to be a discerning, champion of truth and substance. Or not.
2) What’s the best way to attract new customers? Are social media methods the most cost-effective way?
Without a doubt, social media is incredibly cost-effective in terms of money. The best way to attract new customers is to have a great product or service, and to believe in what you’re doing so intensely that you have no reservations about using every means to spreads the word about it. And supporting all of that needs to be…love. You need to care about the people you’re selling to. You need to have a genuine affection for your tribe.
3) The economic upheaval of the past year or two has caused a lot of change. Do you think some of it was for good? Examples?
One of my deepest beliefs is that everything is progress. Even upheaval and downturns. The suffering of the economic melt down has been real and pervasive. And, along side that, some illusions have been busted, some accountability has gone down. And! Some complacency has had it’s ass kicked!
I’ve heard dozens of stories now of people starting new businesses — based on their true passions. The “nothing to lose” equation fosters risk-taking and that’s a beautiful thing in terms creativity and entrepreneurship. The Virtual Assistant movement is booming, people are getting really intelligent about how to monetize on-line content, pay structures have shifted…we’re making more with less — and that’s brilliant. And sustainable.
Flexibility is a form of strength. You got to be willing to change your plans, your pricing, the way you relate to so-called competition. You got to have compassion, and the irony is that the tenderness compassion feeds your stamina and steel.
5) Do you haggle?
6) What do you see yourself doing 20 years from now?
I’ll still be preaching, teaching, talking, asking. In a few decades, I may concentrate more on issues around birth and parenting consciousness. I may just go for a 100% focus on soul and consciousness. Whatever it is, I’ll be impassioned about it, and feeling freer than ever. And wearing cashmere.
Freedom is the goal. And I figure I’ll sleep when I’m dead.
7) Coffee — good or bad?
Strange fact: I’ve never had even a sip of coffee. For no particular reason. Bizarre, I know. I’m a tea girl. With honey.
8) You can have the word f**k on your home page and still be a cbc correspondent? Amazing…
Hell yes! You can get away with edgy when you’re smart. Offer the useful goods and you can push the boundaries. Works every time.