by Wendy Riches
In my last post, I discussed how to increase your website relevance.
The next thing you can do to build on your internet marketing success is to engage in your online community and constantly create new content. For example, creating a blog. The more (good and relevant) content you create, the better chance you have of others linking back to you. This equals “Google love” ;-).
This is easier said than done.
Sure, when you’re not as busy, there’s plenty of time for blogging, keeping up with social media and doing new business development (everyone’s favourite task ;-). But when the projects are rolling, it can all seem to fall by the wayside, and it can be difficult to just jump back in.
I’ve learned to make my blog posts shorter. Spend your time adding in relevant links over writing reams of text. Remember, everyone else is just as busy as you.
One idea for creating a few blog posts in a row is what I’m doing right now – take a larger article, or a list of items, like the top 10 questions asked by prospective customers. Write about each one individually and you’ve got ten blog posts. Add links or photos, and keywords.
The goal of blogging is to “share industry expertise”, as opposed to shamelessly self promote, but you can include a call to action at the bottom of your post. Like this: