In my travels….adventures in other peoples’ advertising

by Wendy Riches

I do alot of driving. And because we offer creative services, I’m always attuned to noticing other peoples’ advertising efforts. So often, when I’m stuck in traffic or just out and about, a piece of advertising jumps out at me, and I just have to snap a picture of it – usually to send to Rod to say “Hey, look at this!”. It’s what keeps us fresh and excited about what we do.

Below are a few “snaps” from out on the road:

Plumbing advertising made fun.

1. Mr Swirl Plumbing – Fixed, Swirled, Plunged…..Amazing!
Gotta love a company that makes shit look fun, literally. The 50’s comic-style illustrations, fun typefaces and casual, friendly copy voice make plumbing seem a little lighter and brighter, and not so stressful. Trust me, we had plumbing issues this summer! I hope these guys mail drop local neighbourhoods with brand consistent flyers too.

Catchy photo and headline.

2. Two Rivers Meats
I couldn’t even tell what this truck was advetising at first, but the  catchy headline and huge photo caught my eye right away so I had to check it out further. Good thing I took a photo, as their url wans’t quite big enough for me to catch (maybe just because I was too busy taking the photo in traffic). My photo told me they were purveyors of fine, sustainable, ethically produced meats. I have no connection to this company, but I took the time to look up and link to their website above because I think they deserve some play for their great Outdoor advertising! And the bald guy on their home page is quite cute. 😉

These two examples illustrate the fact that good Outdoor advertising can be really effective. They make you look. Just be careful not to put too much information on your outdoor ads. They become cluttered fast and no one will get the actual info they need – your name and MAYBE your url.

Advertising crap to kids.

3. Finally, I couldn’t help it, I had to include a bad one. I was in the toy aisle of Superstore and found this gem of a product. That’s right, “Crib Life”. Positioning line: “Born Awesome”. Complete with cell phone, soother and bling – targeted to 5 year olds. Enough said.

MacDonald Creative is passionate about marketing and advertising. We’d love to help you make your product or service stand out to your target audience.