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Are you doing what’s EASY?

By Wendy Riches

I’ve written about Danielle LePorte previously.
And I just couldn’t resist doi
ng it again after reading “True Strengths and the Metrics of Ease”, a one chapter gold nugget of inspiration taken from her recently launched “Fire Starter Sessions” e-book aimed at entrepreneurs.

The book defies the idea that we all have to “pay our dues” or “fake it till we make it”. This is not the lazy person’s way out. It doesn’t mean that working hard isn’t valuable – it is! But the difference is in working on the things that come easily to you. Things that you really know how to do.
Being well rounded isn’t the name of the game. Being brilliant at SOMETHING is.

“A strength is what you do that makes you feel strengthened! It’s not necessarily what you’re good at or you’re capable of – it’s what feels amazing when you do it!”

Think about the things that cause you to procrastinate. Chances are they are probably not your strengths. Can you sub out some of those tasks to someone else so you can focus on your mastery?

Danielle asks “what would you like to never, ever do again?”

Along with many pages of inspirational bites, a load of resources, and two videos in this chapter, she also includes two worksheets to help you determine what your true strengths are and how to incorporate them into what needs to get done in your business.

You can order this chapter right here for only $20, and if you decide to purchase the entire Fire Starter Sessions book later ($150), your $20 will be credited toward it. (Full inferno also available above 🙂 .

Go on. Get inspired. Sink into ease.

Start Your Fire! An Interview with Danielle LaPorte

By Rod MacDonald and Wendy Riches

Danielle LaPorte is the spark of brilliance behind White Hot Truth, a kick-ass blog ripe with juicy inspiration. We discovered Danielle through social media channels and have come to adore her creative and frank discussions about business, passion and self-realization.

Danielle is releasing a new digital book to help entrepreneurs rock their career according to their truest strengths. And it’s not just a book. The Fire Starter Sessions is a “digital experience… an e-book meets video transmission of acumen and love.” Danielle has worked with more than 460 entrepreneurs in her 1-on-1 Fire Starter consults, from CEOs to coaches, artists to retailers. So, suffice to say Danielle knows her way around combining passion with pragmatism, and can work some incendiary magic on everything from the most infant idea to well-established grooves in need of new oomph.

In the midst of preparations for The Grand Launch of The Fire Starter Sessions (which happens May 12!), Danielle took a few moments to answer some of our burning questions for her. We’re delighted to share her interview!

1) What’s your take on the effect of social media on marketing?

Power to the people! We’re living in the age of the global brain, as philosopher Peter Russell called it years ago. And the connectivity it creates is a force that gives everyone their own wired mega phone. Who needs to put a publicist on retainer when you’ve got a Facebook page and Twitter? If you’ve got a message, you’ve got the means for a revolution.

The dark side of the phenomenon of social media is that it’s allowing professional marketers to be even more surreptitious and clever. What remains the same: an individuals’ choice to be a discerning, champion of truth and substance. Or not.

2) What’s the best way to attract new customers? Are social media methods the most cost-effective way?

Without a doubt, social media is incredibly cost-effective in terms of money. The best way to attract new customers is to have a great product or service, and to believe in what you’re doing so intensely that you have no reservations about using every means to spreads the word about it. And supporting all of that needs to be…love. You need to care about the people you’re selling to. You need to have a genuine affection for your tribe.

3) The economic upheaval of the past year or two has caused a lot of change. Do you think some of it was for good? Examples?

One of my deepest beliefs is that everything is progress. Even upheaval and downturns. The suffering of the economic melt down has been real and pervasive. And, along side that, some illusions have been busted, some accountability has gone down. And! Some complacency has had it’s ass kicked!

I’ve heard dozens of stories now of people starting new businesses — based on their true passions. The “nothing to lose” equation fosters risk-taking and that’s a beautiful thing in terms creativity and entrepreneurship. The Virtual Assistant movement is booming, people are getting really intelligent about how to monetize on-line content, pay structures have shifted…we’re making more with less — and that’s brilliant. And sustainable.

4) How does one best proceed in times of adversity?

Flexibility is a form of strength. You got to be willing to change your plans, your pricing, the way you relate to so-called competition. You got to have compassion, and the irony is that the tenderness compassion feeds your stamina and steel.

5) Do you haggle?

I avoid haggling at most costs. Ideally, not at my cost, but the negotiation game can be so fraught with ego and deception and other such bullshit, I can hardly stand it.

6) What do you see yourself doing 20 years from now?

I’ll still be preaching, teaching, talking, asking. In a few decades, I may concentrate more on issues around birth and parenting consciousness. I may just go for a 100% focus on soul and consciousness. Whatever it is, I’ll be impassioned about it, and feeling freer than ever. And wearing cashmere.

Freedom is the goal. And I figure I’ll sleep when I’m dead.

7) Coffee — good or bad?

Strange fact: I’ve never had even a sip of coffee. For no particular reason. Bizarre, I know. I’m a tea girl. With honey.

8) You can have the word f**k on your home page and still be a cbc correspondent? Amazing…

Hell yes! You can get away with edgy when you’re smart. Offer the useful goods and you can push the boundaries. Works every time.

Need More White Hot Truth?

In addition to her website, you can connect with Danielle on Twitter (she’s @DanielleLaPorte) and on Facebook.
Pre-Ordering for The Fire Starter Sessions is on now. Go to Danielle’s website for ordering information!