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Happy Anniversary to us!

Well how about that! MacDonald Creative, or MDC as we call ourselves now, has just turned 5! Who’d have thought that from our humble beginnings, Rod and I would be working together 18 years later!

I met Rod in 1994 when I showed up as a fresh-out-of-school keener for an “info interview” at Robertson Pick Advertising, where he was working as the copywriter. Don’t laugh, but this photo pretty much says it all. Black suit, black sports car (brand-new-to-me Turbo Eagle Talon, oh yeah baby!), degree in hand. Apparently Rod liked me right away, so as soon as a junior position became available, he vouched for me, and low and behold, I had my first real job.

Years went by, I left to work in other companies and other industries, and Rod stayed on, working his way up internally to Creative Director until I showed up again in 2004 as Production Manager after the birth of my first child.

Rod and I always knew we’d work together again, so another child and another job later, we were both exploring new opportunities, so we met over Fish & Chips at Granville Island and sealed the deal to start our own creative services firm. Two days later, we had a registered business name. Two weeks later, we had work! Two months later, we had a recession (oh ya, Sept. 2008…great time to start a business!). Thankfully, we were engaged by a few clients who weren’t affected as badly by the recession and we made it through our first year.

Over the past five years, we’ve worked with many of Vancouver’s top real estate developers (Polygon, Delta Land, Concord Pacific, Led Mac, to name a few), with some other industries thrown in for variety.

It’s been a great partnership. Our costs remain low because we’re both minimalists and hire the best suppliers for each job and nothing more. We don’t have anything to fight about, because our skill sets aren’t duplicated, so we respect each other’s work and opinions.

Time flies when you’re having fun, and this past 5 years has flown by. Thanks to our clients, all our great supplier friends, and of course to you, Rod. We look forward to continuing to provide “Marketing, Design and Creative” for years to come!

In my travels….adventures in other peoples’ advertising

by Wendy Riches

I do alot of driving. And because we offer creative services, I’m always attuned to noticing other peoples’ advertising efforts. So often, when I’m stuck in traffic or just out and about, a piece of advertising jumps out at me, and I just have to snap a picture of it – usually to send to Rod to say “Hey, look at this!”. It’s what keeps us fresh and excited about what we do.

Below are a few “snaps” from out on the road:

Plumbing advertising made fun.

1. Mr Swirl Plumbing – Fixed, Swirled, Plunged…..Amazing!
Gotta love a company that makes shit look fun, literally. The 50’s comic-style illustrations, fun typefaces and casual, friendly copy voice make plumbing seem a little lighter and brighter, and not so stressful. Trust me, we had plumbing issues this summer! I hope these guys mail drop local neighbourhoods with brand consistent flyers too.

Catchy photo and headline.

2. Two Rivers Meats
I couldn’t even tell what this truck was advetising at first, but the  catchy headline and huge photo caught my eye right away so I had to check it out further. Good thing I took a photo, as their url wans’t quite big enough for me to catch (maybe just because I was too busy taking the photo in traffic). My photo told me they were purveyors of fine, sustainable, ethically produced meats. I have no connection to this company, but I took the time to look up and link to their website above because I think they deserve some play for their great Outdoor advertising! And the bald guy on their home page is quite cute. 😉

These two examples illustrate the fact that good Outdoor advertising can be really effective. They make you look. Just be careful not to put too much information on your outdoor ads. They become cluttered fast and no one will get the actual info they need – your name and MAYBE your url.

Advertising crap to kids.

3. Finally, I couldn’t help it, I had to include a bad one. I was in the toy aisle of Superstore and found this gem of a product. That’s right, “Crib Life”. Positioning line: “Born Awesome”. Complete with cell phone, soother and bling – targeted to 5 year olds. Enough said.

MacDonald Creative is passionate about marketing and advertising. We’d love to help you make your product or service stand out to your target audience.